The White Revolution: Amul’s Impact on India’s Dairy Industry
In 1946, Amul sparked a remarkable cooperative movement in Anand, Gujarat, transforming India’s dairy industry to enhance rural livelihoods and […]
From Bikaner to the World: The Inspiring Story of Haldirams
From humble beginnings in 1937, Ganga Bishan Agarwal, affectionately known as Haldiram Ji, initiated what would become a global snack
The Impact of Storytelling in Digital Marketing Communication
Digital marketing communication taps into storytelling in digital marketing as a potent tool to boost conversion rates, deepen customer loyalty,
How to harness Emotional Appeal in digital marketing communication
Emotional appeal in digital marketing is undeniably a potent tool in swaying buying decisions. Research shows a staggering 90% of
The Critical Role of Personalization in Marketing Communication
Personalization in marketing communication is crucial for brands aiming to enhance customer engagement and boost revenue. By using customer-specific data,
Why We Ignore Some Ads and Click on Others?
In digital marketing communication, the ability of some ads to grab attention, while others don’t, hinges on personalization, storytelling, and