The Rise of Cringe Content in India: Why It Goes Viral and Its Impact on Teenagers
Cringe content has emerged as a major trend among Indian teenagers, thanks to the soaring popularity of short-form video platforms […]
Emotional Storytelling: India’s Top Heartfelt TV Ads
A Nostalgic Journey Through Indian Advertising I can’t help but get a little sentimental when I think about the ads
Why Some Products ‘Feel’ More Premium: The Hidden Cues Shaping Consumer Perception
In consumer goods, a product’s “premium” image goes beyond its basic attributes. Premium product perception hinges on visual, sensory, and
Why Do We Buy Things We Don’t Need Just Because They’re on Sale?
Sales can tempt us into buying things we don’t need, swayed by emotions like the thrill of a great deal
Why Do We Regret Some Purchases and Not Others?
Understanding what differentiates purchases that lead to regret from those that don’t often boils down to timing, cognitive biases, and