The Critical Role of Personalization in Marketing Communication
Personalization in marketing communication is crucial for brands aiming to enhance customer engagement and boost revenue. By using customer-specific data, […]
Why We Ignore Some Ads and Click on Others?
In digital marketing communication, the ability of some ads to grab attention, while others don’t, hinges on personalization, storytelling, and
Why Some Products ‘Feel’ More Premium: The Hidden Cues Shaping Consumer Perception
In consumer goods, a product’s “premium” image goes beyond its basic attributes. Premium product perception hinges on visual, sensory, and
Building Strong Memories: Fun Games for Kids
Memory isn’t just about remembering—it shapes how kids learn, problem-solve, and navigate the world. The best way to strengthen it?
Messy Middle Consumer Behavior: How Buyers Make Decisions
In consumer purchasing behavior, the ‘Messy Middle’ captures that decisive phase where buyers dive into exploring and evaluating their options
Why Do Telecom Brands Mostly Use Red and White Branding in their brand identities?
Telecom brands often choose red and white branding in their brand identities because of the influence of colour psychology. Red