The White Revolution: Amul’s Impact on India’s Dairy Industry
In 1946, Amul sparked a remarkable cooperative movement in Anand, Gujarat, transforming India’s dairy industry to enhance rural livelihoods and […]
From Bikaner to the World: The Inspiring Story of Haldirams
From humble beginnings in 1937, Ganga Bishan Agarwal, affectionately known as Haldiram Ji, initiated what would become a global snack
The Rise of Cringe Content in India: Why It Goes Viral and Its Impact on Teenagers
Cringe content has emerged as a major trend among Indian teenagers, thanks to the soaring popularity of short-form video platforms
Emotional Storytelling: India’s Top Heartfelt TV Ads
A Nostalgic Journey Through Indian Advertising I can’t help but get a little sentimental when I think about the ads
The Impact of Storytelling in Digital Marketing Communication
Digital marketing communication taps into storytelling in digital marketing as a potent tool to boost conversion rates, deepen customer loyalty,
How to harness Emotional Appeal in digital marketing communication
Emotional appeal in digital marketing is undeniably a potent tool in swaying buying decisions. Research shows a staggering 90% of